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https://www.cap.org.uk/News-reports/Media-Centre/2016/Insight-New-rule-announced-on-the-advertising-of-electronic-cigarettes.aspx?utm_source=ASA+and+CAP+Master+list&utm_campaign=598998d269-New+rule+on+electronic+cigarette+ads&utm_medium=email&utm_term=0_436cabcb1d-598998d269-71237149