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https://www.sba.gov/blogs/how-market-small-business-saturday?leavingSBA=https%3A%2F%2Fwww.americanexpress.com%2Fus%2Fsmall-business%2Fshop-small%2Fabout%3Futm_medium%3Demail%26utm_source%3Dgovdelivery&utm_medium=email&utm_source=govdelivery